Building a email list is something that nearly every marketer aims to do as time goes on. Maybe this is because they have heard about the importance of having their own list, or because they see and read nearly every other marketer talk about it and believe that they too need to do it. Not the way that it should be, but unfortunately that is the way with most things when it comes to marketing online. However, in today’s article I am going to answer the question of whether you really need to take time out in building a email list or can you succeed without it?
Is building a email list compulsory?
Building a email list is important and should be one of your top priorities, that is if you actually plan on staying in the Internet and network marketing industry on a long term basis. You can make money without a list, but it will not be much and it will be short term income. This money will mainly consist of one off commission payments through people who maybe buy a product you are promoting through one of your reviews. On a long term basis though, building a email list should be one of the top things on your to do list.
There are many top marketers out there who have been building a email list for a long time and because of this, they have very large numbers of people subscribed to their emails and newsletters. I am talking about 5000, 10,000 and more. The truth is though it isn’t really the number of people you have in your list, but the quality of the relationship that you have with them. I would rather have a list of 2000 people whom have a strong connection with me and know, like and trust me rather than a list of 4000 where only a hundred or so have a connection with me.
This means that when it comes to building a email list, you do not need 5000 or 10000 people. You shouldn’t even be focusing on the number because that isn’t what’s important. It’s the relationship that you build and protect that is important. You can even have a list of say 500-1000 people and still get some pretty good results if you have been treating them the right way and you would know if you was because they would know, like and trust you. They would open your emails and click on your links. Your open rates and CTR rates would be pretty high.
So building a email list is important and should be something that you are always trying to work on no matter what business you are in or what niche you are in. I am sure you have heard of the saying ‘the money is in the list’ right? That may be true to an extent, but the money is in the relationship that you have with the list. I have mentioned the word relationship many times in this article so you should realise the importance of it. It is not exactly an easy task that can be done overnight, but once you start building a email list and building a relationship with that list, that is when things will begin to change. 
